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Batelco Directory Campaign by FP7/BAH

Bahrain telecommunications company Batelco promoted the Batelco Directory with an award winning print advertising campaign featuring peeling landscapes.

A hospital, hotel and Chinese restaurant are all that is left on the ground when the city is peeled up into the sky. The campaign won a Silver Pencil at the 2011 One Show.

The Directory campaign was produced at FP7/BAH by creative director Fadi Yaish, art director Supparat Thepparat, and agency integrated producer Mar Wai May, with photographer/illustrator Surachai Puthikulangkura at Illusion, Bangkok, with illustrator Supachai U-Rairat, producer Anotai Panmongkol.

(via inspirens-deactivated20121104)